Based out of the hotbed of dapper culture, South Carolina, this startup brand caters mostly to the fraternity and sorority crowd of the SEC. However, my local haberdashery began carrying the brand and I must admit I am quite impressed.
First, its nothing like many of the other startup "fratty" brands out there with a logo slapped on a cheaply made shirt. The moment you put on a Southern Tide product, you can feel the quality and workmanship that went into creating the item. The fit is perfect, the colors are perfect, and so far it is held up to repeated wearings. Also, whats not to like about the skipjack logo?
Luckily, I was even able to grab a pullover on RueLaLa recently. This could be my new go-to pullover...
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